US: YouTube Viewers Watched Average of 96 Videos per Viewer in March
Friday, April 30th, 2010
ComScore, the leader in measuring the digital world, released yesterday its March 2010 data showing that US internet users watched 31.2 billion videos in March with Google Sites ranking as the top video property with 13.1 billion videos, which represents 41.8% of all videos viewed. Hulu came in second with 1.1 billion videos, or 3.4% of all online videos viewed while Microsoft Sites ranked third with 655 million, 2.1%, followed by Yahoo! Sites with 478 million, 1.5% and CBS Interactive with 457 million, 1.5%.
During the month, more than 180 million viewers watched an average of 173 videos per viewer. YouTube attracted more than 135 million viewers reaching 3 out of every 4 online video viewers at an average of 96 videos per viewer followed by Yahoo! Sites with 56.2 million viewers at an average of 8.5 videos per viewers and CBS Interactive with 46.7 million viewers and an average of 9.8 videos per viewer.
Viacom reports better Q1 profit as advertising rebounds
Friday, April 30th, 2010
Leading entertainment content company and owner of BET Networks, MTV Networks and Paramount Pictures, Viacom Inc., today reported strong double-digit growth in operating income for the quarter ended March 31, 2010, reflecting better TV revenues and a narrowed loss in the film unit.
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“The overall mood of our clients is increasingly optimistic,” said Philippe Dauman, president and CEO of Viacom. “The advertising environment is definitely on an upswing.”
However, revenues for the quarter totaled $2.79 billion, a decline of 4% from the prior year, as growth in affiliate and advertising revenues was offset by lower feature film revenues. Operating income increased 21% to $534 million reflecting solid growth in Media Networks. Net earnings from continuing operations attributable to Viacom were $243 million, a 37% increase over the prior year.
Film unit revenue declined 18% in the first quarter, but its operating loss narrowed from $123 million to $86 million. Theatrical revenue declined 6% due to lower contributions from films originally released in the fourth quarter. Media Networks revenue increased 4%.
Although he did not mention any specific forecasts, Philippe Dauman said the company is expecting further improvements in second quarter and full-year earnings.
