Mobile subscribers cut their monthly spending by 20% in a year
Tuesday, January 26th, 2010Dataxis Intelligence, the leading market research firm, found that global mobile consumer slashed its monthly spending by 20% to $16 as of September 2009 in comparison to the same period a year earlier.
The split by region shows that North Americans spend more than any other mobile consumer on earth with an average monthly bill of $51, followed far behind by Europeans with $22 just ahead of Middle Easterners at $20.
As for the less spenders, Latinos allocate $13 monthly for mobile services, while in the same time Asia-Pacific and Africa spent respectively $11 and $10 in the quarter to September 2009.
Table: Average monthly spending per mobile subscriber (in USD).
|
Q308 |
Q408 |
Q109 |
Q209 |
Q309 |
|
| Global |
20 |
17 |
16 |
16,4 |
16,5 |
| North America |
53 |
49 |
50 |
51 |
51 |
| Europe |
27 |
22 |
20 |
21 |
22 |
| Middle East |
25 |
22 |
20 |
20 |
20 |
| Latin America |
16 |
13 |
12 |
12,6 |
13 |
| Asia-Pacific |
12,3 |
12 |
11 |
11 |
11 |
| Africa |
13 |
11 |
9,7 |
9,6 |
10 |
Source: Dataxis Intelligence