Polish TV market falls 22% in 2009

Tuesday, March 30th, 2010

Overall Polish TV market saw a mitigated growth in 2009, as the collapse of free TV revenues was offset by a stabilization in the pay TV market.

In 2009, Polish pay TV revenues remained steady, reaching €945 mln at the end of the year, down from €950 mln in 2008, according to Dataxis Intelligence’s latest market data.

Pay TV revenues totaled 253 mln in Q4. Digital Satellite  accounted for 70% of the market, whereas Cable TV represented 29% of revenues, and IPTV less than 1%.

In the Free TV area, Poland’s public broadcasting corporation Telewizja Polska (TVP), TVN and Polsat saw their yearly revenues fall significantly,  from €1.3 bln to € 810 mln in 2009 (-38%).

Total pay and free TV revenues reached €1.75 bn in Poland in 2009, down  from 2.25 bn in 2008, which represents a 22% y-o-y decrease.

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Leading market research and data analysis firm  Dataxis Intelligence will soon release its 2009 worldwide annual updates of pay and free TV markets.