Sony to launch digital-media service to rival Apple, FT says
Thursday, September 2nd, 2010
According to a recent article from the Financial Times, Sony will soon begin its latest attempt to fight back against Apple’s dominance in the digital media field, by unveiling a new music and video subscription service to run across a range of its devices.
The announcement is expected to be made in Berlin at the IFA technology show, FT added. Sources in the media industry told the newspaper that Sony would use its PlayStation games consoles as the starting point for a new service that users will be able to use across a range of other internet-connected devices. That could include Walkman music players, Vaio computers, Bravia TVs, Blu-ray players and Sony Ericsson mobile phones.
Content owners have been keen for a company with Sony’s scale and marketing power to counterbalance Apple’s dominance.
Sony declined to comment this.