Q2 2010: Great quarter for Tunisian mobile market

Tuesday, September 21st, 2010

In the quarter to June 2010, the mobile communications market in Tunisia has experimented an outstanding growth in terms of new subscriptions to wireless services according to Dataxis Intelligence latest updates. As a matter of fact, overall mobile phone users (SIM cards) jumped by 8.5% to more than 10.7 million and thereby, sending the penetration rate to over 100% of the population which theoretically means that everyone has his own mobile number.

It is important to notice that the bullish situation in Mobile market in Tunisia has been triggered by a revival of competition due to the arrival of France Telecom in the market under its Orange brand with cutting edge offerings such as 3G services.

As illustrates it well the pie chart below, the incumbent Tunisie Telecom and new entrant Orange Tunisie proved to be the key growth drivers in the quarter with respectively 45% and 35% of the 838,000 new customers gained by the industry between March and June 2010, whereas Tunisiana part of the Qtel Group made do with less than 20% of net additions.

Source: Dataxis Intelligence