Mada Communications and Motorola launches Jordan 3rd Wimax Network
Thursday, March 26th, 2009
A year after the roll-out of both Umniah (Batelco group) and Wi-Tribe (Qtel group and Turkish ATCO) Wimax services in Jordan, Mada Communications (formerly Arabtel), a Kuwait based group, announces the launch of its commercial services in partnership with Motorola.As a third actor in the market, the new entrant needs a strategic positionning and this begins by covering the country’s urban areas at first before expanding to suburban and rural areas, according to a spokesman from the company. In a statement the company’s founder stated: “This is about empowering our customers to experience a nationwide 4G broadband network that is designed to offer higher speeds, lower cost and greater convenience”.
It is essential to outline that Jordan accounts for about 102,000 broadband subscribers ie a penetration rate of less than 2% of the country population at the end of 2008 according to Dataxis Intelligence. Consequently, there is still much to be done in terms of bridging the digital gap, specially regarding to neighbour countries such as UAE, and Wimax could set the tone for this race.